“Nothing is more creative… nor destructive… than a brilliant mind with a purpose.” – Dan Brown

Thankfully, in recent years, companies have consciously invested in the happiness of the people who work for them. That’s not to say that many businesses don’t have a long way to go in this regard, but conscious businesses are on the rise for sure.

Why are they doing this? What is the reason for this trend? In many cases, one would hope, it is human decency. Perhaps companies are simply starting to care about the workplace wellbeing of their employees. Who knows. It is also because employees having purpose at work is simply good for business. It makes companies more productive, more profitable, and frankly, nicer places to work.

Let’s expand on why having a sense of purpose, beyond financial gain, at work is crucial.

1. Motivation

Employees who like working for a business are simply more motivated. If they like their work, like their co-workers, and feel that their values align with the people they are working for, they are likely to work harder for them. They want the business to succeed.

2. Engagement

If employees are meaningfully engaged with the values and the goals of the company they are working for, they will not only do the job that they are assigned to, but they will often bring their best energy and ideas, and actually add value that is unique to them.

3. Low Employee Turnover

People who like the job stay in the job for longer. High employee turnover drains resources from your business, wastes productive time on training that could be used for other things, and creates instability in the general ecosystem of the daily running of the business. Ideally, you want people to stay. Also, having a reputation for low employee turnover, and therefore a reputation as somewhere that people want to work, will attract talent. The best people want to work for the best companies that hold their wellbeing as important and will appreciate their skills and experience.

4. Resilience

When employees feel stable in their work, and feel accomplished, appreciated and clear in their career direction, they are much more able to sustain themselves through rocky patches, both at work and in their own lives. This has a positive impact on their mental health and their ability to bring their best into the workplace, even in comparatively turbulent times.

5. Loyalty

No matter where an employee is on the ladder of your business, loyalty is useful. You want people working for you who will defend your brand, work to uphold and grow your business, and stick around when sticky periods arise (as they do in every business).

6. Flexibility

Purpose can be found when the other parts of someone’s life feel looked after. If you, as a conscious employer, can be flexible to the other needs of the people who work for you (family emergencies, working around children, holidays, sickness, etc.), they will be flexible and go the extra mile for you in times of need. I, for example, am very grateful to my employer when I need to extend a deadline or go and pick one of my kids up because they are sick. In return, I am always happy to pay that kindness back by squeezing in an emergency, time-sensitive project, or working the occasional weekend if needs be.

7. Positive Image

If people associate happy employees with your company out in the world, it simply makes you look good. The people who work for your company will walk about in the world, and have only good things to say about you, and that can only be a positive thing.

By Chris Thomson

 

P.S. Whenever you are ready… here are 3 ways we can support your personal and professional Conscious Goals:

1. Learn To Meditate With Neil In Just 10 Days!

Zen in Ten, our flagship online course, is a ten-day mindfulness challenge for people who need to slow down.

2. Work With Neil One-To-One

See if a Coaching Partnership or Professional Wellbeing Appointment is right for you. Book a 15-minute discovery call with Neil Seligman here.

3. Bring The Conscious Professional To Your Business

See if The Conscious Professional training and coaching programmes are right for your team or workplace. Book a call here.

The Conscious Professional is dedicated to delivering inspiring corporate mindfulness and professional resilience training, conscious leadership coaching and workplace wellbeing services at the level of professional excellence. Thank you for following our blog.